If you want to go fast and spend less, companies are reinventing the ways they iinnovate. To discover these new trends, we visit Procter & Gamble’s headquarters in Cincinnati, Ohio. This consumer goods giant is one of the pioneers of Open innovation, a new global trend that is disrupting the classical codes of innovation.
From there we head to Nairobi, Kenya, to try and understand how a small phone service provider has managed to create a money-transfer system using mobile phones. This achievement is a spectacular example of frugal innovation: how to do more with less. A method that is increasingly making its way into the hearts and minds of global managers.