Rubinstein vs Arden: Powders of War


At the heart of an exclusively male run business, Elizabeth Arden and Helena Rubinstein invented and established the cosmetic industry for generations to come, creating a world at once universal and geared towards women. They were pioneers when it came to their products, but also forerunners in the way they approached industrial development. They both worked on branding their products and on launching very 21st century communication strategies using celebrity spokesmodels! They became the leading two businesswomen of their century and eternal rivals.