Is being infamous in the virtual world just as desirable as being famous in the real world? Why has “memes”, a perfectly respectable Greek word that means the transmission of ideas and cultural phenomena, come to be identified with ideas that are propagated through the virtual world? America may be the birthplace of the internet but has Asia taken control of it?
The film, THAT PARALLEL UNIVERSE, LIVING BIG ONLINE uses "old media" to try and understand "new media". It analyses the truths and untruths, trends and the phenomena of the parallel online universe that has collided and become part of modern-day reality.