Vietnam

Description

Brand consultant Jorg Dietzel travels to Ho Chi Minh city, Vietnam - - where despite the country’s weak currency and high inflation rates, more and more Vietnamese have developed an appetite for both foreign and local brands. From re-branding a national dish to introducing a new niche for men’s skincare, find out how Vietnamese brands have managed to fight for space on the shelves and in the consumers’ mind.

Events

Screenings